Danitsa Reclaims Her Voice on “Wrong Things”
Swiss singer-songwriter Danitsa moves with instinct. Blending hip-hop, soul, and reggae, the artist has spent the past decade building a career defined by emotional clarity and fearless self-reflection. After stepping back to reassess her direction, she now enters a newly self-determined era — releasing music through her own Boukiks Records while aligning with boundary-pushing label Big Dada, imprint of Ninja Tune.
Her latest single “Wrong Things,” featuring Jarreau Vandal, captures that turning point in real time. Written as a response to industry pressure, comparison culture, and the quiet doubts that can creep into the creative process, the track finds Danitsa reclaiming her voice with understated confidence. It’s a sleek, introspective preview of a forthcoming album set to explore love, identity, and sisterhood — themes that feel both personal and universal as she steps into her most intentional chapter yet.
REVERIE: For readers discovering you for the first time: who is Danitsa, and how would you describe yourself as an artist today?
My name is Danitsa. I’ve been making music for quite a long time now. I’ve always tried to stay curious in life with people, with sounds, and with my art.
For me, trying things is the best way to explore and to grow.
I’ve always wanted to tell stories, writing in my diary about the twists and beauty of life. I’m inspired by love and by the little notes of everyday life.
REVERIE: You were born into a family of musicians and started performing your father’s compositions at just ten years old. What do you remember about those early years, and how did they shape your musical instincts?
I’ll never forget the first day I recorded my first song. I was 10 years old. It was a Saturday. My father was producing music at home, and my mother asked him to record me. At first he wasn’t really into the idea, she had to insist for quite a while. After a couple of hours he finally said, “Take a piece of paper and a pen. We’re going to do the melody first, then write the song, and then you’ll record it.”That day will always stay in my mind, because that order :topline, writing, then recording is still the way I create music today.
REVERIE: Your sound blends hip-hop, soul and reggae with emotional clarity. Are there specific artists that influence your sound or that you’re most inspired by?
My favorite therapist is Erykah Badu, I’m obsessed with her.
And then there are so many artists who have shaped, and are still shaping, my musical education: Gregory Isaacs, Diam’s, Kaytranada, Mereba, Miles Davis, John Holt, Destin Conrad.
REVERIE: You’ve released two albums and played over 200 shows across Europe. What did that first chapter of your career teach you about yourself?
I’ll never forget my first tour. At that time I was traveling with my brother and my DJ. We were on the road, laughing, discovering new places and sharing the love I have for music with thousands of people on the road and on stage.
What it taught me is to never stop having fun and to always keep my childlike spirit, because that’s what makes me feel alive.
REVERIE: 2026 marks a powerful return — this time through your own structure, Boukiks Records, and aligned with Big Dada. What feels different about this era?
This era feels more intentional. I took time to step back, understand what I really wanted, and build something that feels true to me.
Creating Boukiks Records with my sister was an important step because family has always been at the center of my journey. And working with Big Dada feels like the right partnership to bring the music to the world.
REVERIE: Your new single “Wrong Things,” featuring Jarreau Vandal, confronts industry pressure and comparison culture. When did you first start questioning your place in the music industry?
Probably a few years ago. When you release music and start comparing numbers, expectations, and outside pressure, it’s easy to lose sight of why you started in the first place.
You also lose that feeling of getting goosebumps, you stop creating freely and start wondering if it will work or not.
I went through that phase and realized I was worrying about the wrong things. People in the industry were pushing me to change my name and my sound. Writing this song and creating my own label was my way of taking back control of my music.
REVERIE: Your forthcoming album is said to explore family, sisterhood, love, and identity. How does “Wrong Things” set the tone for what’s to come? And what’s next?
“Wrong Things” opens the door to the album because it talks about doubt and self-reflection. There’s always a positive note in my songs, because I try to be that little voice in your head giving you the best advice. The project goes much deeper. It’s really about relationships, from heartbreak to finding your way back to yourself, from doubts to accomplishments, and also about femininity and sensuality.
My sister is my creative director. She tells my story, our story : with love and care, and she’s the most honest mirror of who I am.
